The Digital
your personal game plan for transforming your business through the art of marketing!
Marketing Playbook
fun stuff this way!
get instant access!!
you can't accomplish your goas without a strategic plan set in place
introducing the digital marketing playbook: your personal strategy blueprint to help you kick butt with marketing your small business!
LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING | LESS STRESSING, MORE PROGRESSING
And there's no "simple trick" to making this happen. Because successful marketing doesn't stem from simple tips & tricks. It stems from strategy with intention & meaning!
followers don't pay your bills, but a loyal & engaged audience does
I've been running my own business since 2018. I didn't get overnight success. I didn't go viral quickly. I didn't hit 6 figures within my first year in business. And I most definitely didn't get to where I am now without trial and error.
But it's important to understand that what works for one person, may not work for another. And we're all in business for different reasons. So relying on simple tips & tricks will only hold you back, because they're just that... SIMPLE.
Your business is unique. It's like a snowflake. No one else out there can do EXACTLY what you do! Which is exactly how you should view your marketing strategy... unique & completely customized to YOUR business!
What i want you to focus on first is...
Take a deep breath. Because marketing is not supposed to be easy. It's honestly quite challenging... From new platforms being introduced every few months, not knowing where to start, putting in hours of work a week & not seeing the results you want... It's a lot. And I understand that 100%
But that's why I am here to help you! I have been running my own business for 5 years (I also have a photography company) & have spent thousands of dollars and years of my time testing out what components are needed to successfully market in today's world.
I AM HERE TO HELP YOU OVERCOME...
wasting your time on tactics that fall flat
questioning if your efforts are paying off
receiving low quality inquiries that don't align
hustle smarter, not harder
Do you feel like you've been trying every marketing trick in the book & still lack to see the results you want? You are not alone my friend. Because I have been exactly where you are.
The truth is, we're living in a digital world. There's no changing that. And it seems like every other business nowadays is echoed with the same old tactics & it gets repetitive... & very boring...
So let me cut to the chase. Successful marketing isn't about being the loudest in your industry; it's about creating content & a community that resonates with what your audience NEEDS.
It's time to be brutally honest with yourself: Are you properly putting your content in front of the people who need what you offer?
now picture this...
Imagine if you could generate a consistent flow of inquiries that consist of dream clients you're dying to work with!
Imagine a strategy where every marketing move you make is not a guessing game, but a calculated step towards your goals.
What if you could get access to a personal marketing blueprint that tells you the exact criteria needed to grow your business not just this year, but for years to come?
A reality where you have a solid understanding of what it actually takes to market your business so you no longer have to throw a spaghetti noodle to the ceiling & hope it sticks...
(terrible analogy, but you get the point)
No more marketing cliches.
No more wasted time.
No more guessing.
You're not just learning how to market online...
you're gaining the understanding of how to create a concrete foundation so your business doesn't just survive, it thrives.
so what exactly has made marketing so hard all this time?
❌ to create content pillars centered around educational, promotional & inspirational content
❌ to go hard core on social media & listen to the "this is how I gained 10k followers in 30 days" bull crap
❌ to apply generic tips & tricks to your business & hope the inquiries come flooding through after that
❌ to chase content virality & to make gaining a bunch of followers one of your top goals in order to succeed
because this is how you've been taught:
✅ to create content that is actually valuable to your dream clients & fills gaps in what they need
✅ to not put all your eggs in one basket so you can consistently generate inquiries from multiple platforms
✅ to create a custom strategy & marketing blueprint that is unique to YOUR business specifically
✅ to focus on nurturing your audience authentically so they feel connected to your business & you stand out
but this is the shift we're making:
the digital marketing playbook
Introducing
A full fledge course giving you all of the knowledge & resources needed to successfully market your business!
It's called the Digital Marketing Playbook for a reason because it serves as your custom game plan for how to market your business not just to survive, but to genuinely thrive!
In a world full of oversaturated markets & repetitive content, you need more than trends & tips to stand out. You need a framework that will help you navigate the ins & outs of marketing. You need an efficient plan to help you achieve your goals. And the DMP is your secret sauce to achieving just that!
YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸ YOUR CUSTOM PLAYBOOK ENABLING YOU TO MARKET WITH STRATEGY & INTENTION ✸
this is exactly what i need!!!
carefully crafted to be the
to your digital marketing game plan
Secret Sauce
01
Through creating a multi-platform strategy so you don't limit your reach & know exactly how to attract the perfect clients you're dying to work with every time!
reaching your dream target audience
02
Followers don't pay your bills. This is not a course teaching you how to go viral, but instead to authentically nurture your audience so they actually become paying clients!
converting your audience to paying clients
03
You will gain the proper knowledge to effectively write copy that captivates & hooks your audience so you never have to experience uncertainty in your copy ever again.
knowing exactly what to say in your content
the digital marketing playbook is designed to help you achieve:
Marketing your business shouldn't be hit or miss. The Digital Marketing Playbook isn't just another digital course on the block. It's your lifeline. Serving as your fairy god mother when it comes to captivating your audience & creating a connection that goes beyond transactional experiences.
gotta get my hands on this!
questioning if your marketing efforts are even working or not...
this course is for you if you're ready to ditch...
wondering when your next inquiry will come through
getting inquiries from people that don't feel aligned with your business & offer
limiting your potential by putting all of your eggs in one marketing basket (aka: one platform)
posting content that is fueled by guesswork & crossing your fingers something works
and are longing to experience...
making it easy for your potential clients find value in what you offer amongst your competitors
confidence in marketing your business on more than one platform to generate consistent inquiries
knowing exactly how to position your services as the perfect solution for your potential clients
understanding how to create content that sells so your marketing actually makes you money
unlocking all the marketing secrets that will set your business up to thrive
then this is the course for you!!!
Here's a lil taste of what you will learn inside the DMP
let's take a lil peak inside hehe
Your welcome message & the course overview!!
Learning objectives & outcomes
module 1:
the intro
Evolution of marketing, goals & limitations with digital marketing
Building trust in the digital age
Understanding features vs. benefits
Branding before we begin
module 2: marketing 101
3 steps to successful marketing
Performing a market analysis & SWOT
Organic vs. paid advertising
5 stages of awareness
module 3: marketing 102
One big video teaching you how to take what you learned in the marketing strategy module & apply it to create a custom marketing plan. Serving as your GPS to putting your business marketing efforts on a path that aligns with your goals & leads you in the right direction!
module 6:
creating your marketing plan
Social media platforms & their history
Instagram marketing crash course
Pinterest marketing crash course
TikTok marketing crash course
Platform performance breakdown
module 8:
social media marketing 101
module 9:
social media marketing 102
Creating your mission statement & company background
How to create your ideal client avatar
Identifying pain points & solutions
Creating your marketing strategy
module 5:
creating your marketing strategy
A/B testing social media content
Studying your analytics & adjusting your content marketing strategy
KPI"s & tracking your performance
Emotional triggers for consumers
Understanding the consumer decision making process
module 4:
buyer psychology
Content marketing essentials
Creating content pillars to save time
How to create valuable content that converts & sells
Helpful & useful content marketing tools
Content repurposing strategy
module 7:
all things content marketing
module 10:
email marketing
What is email marketing?
How to build your email list
Converting your email list into paying customers & clients
How to use Flodesk to build your list
okaaayyy i'm interested
43% of consumers used social media to find new products
if you're not marketing online with intention, you're letting potential leads go to waste
the average successful business markets on 3-4 platforms
putting your eggs in one marketing basket is weighing down your growth
45% of businesses don’t have a clearly defined digital marketing strategy
this is one of the top leading causes to a failing business
Upon purchasing the DMP, you will get lifetime access to the course! Your one time payment guarantees that you will get access to all of the course content inside & future updates to the course for ever & ever babyyyyy!
The Digital Marketing Playbook is designed for any service based business! Whether you're a photographer, personal trainer, social media manager, website designer, nutrition coach, etc. If you're not sure if this course will benefit your business, send me an email & I can help you see if this is a good fit for what you need!
Yes! Majority of the course is created to help you understand how to specifically market to your dream clients, understanding why people buy & how to create a strategy to use for years to come. But as technology & social media becomes more advanced, there will definitely be updates to the course to make sure you have all the latest info when it comes to growing your business!
No. No refunds are accepted after you purchase the Digital Marketing Playbook due to the fact that the product is digitally sent & once you purchase the product, you receive instant access to all of the course content & what's inside. If you have any concerns or questions about the course before making a purchase, please feel free to ask. I'm here to help and provide any information you might need to see if the DMP is for you!
Send any questions to Kaylie via our email: elevatededucationcompany@gmail.com
The DMP is designed to be a "do it at your own pace" course. All of the modules & content are pre-recorded & uploaded into your course portal so you can work on the material as it fits into your schedule! You're busy, I get that.
There is a total of 35 videos inside & multiple PDF downloads to help you apply the content as you go so you can take as much or as little time as needed to learn & apply the material inside the DMP.
say less & count me in
You deserve to take control of the success in your business. The DMP is a comprehensive marketing playbook that doesn't just show you what to do, but how to do it. It's time to stop wondering if your efforts are working & create a strategy that captivates, converts, and catapults your business!
get instant access now!
the digital marketing playbook
Upon purchasing the Digital Marketing Playbook, you will receive instant access to all 10 modules + all the future updates to the course! Not only will you get instant access, but you will also get LIFETIME access to the course!
You’re in the right place if you want to invest in yourself, save time, and walk into the new year with a solid understanding of what it takes to build a thriving business.
so how much does it cost?
$498 usd
I GOTTA GET MY HANDS ON THIS ASAP ROCKY!!
is the digital marketing playbook the right course for my business?
If you were to get in your car right now & drive across the country without a GPS or map, would you be able to do it?
Maybe. You could try following the street signs... but it would be very challenging. And it would most likely take you twice as long to figure it out on your own.
Is it possible? Most definitely.
But is it efficient? Not at all.
This is because you need a plan (directions) telling you where to go & exactly when to take the next step in your route. That is exactly my point.
In order to get to your end goal efficiently, you need a plan.
let's get started!!
