The Growth Lab is a business strategy & coaching membership for service providers who want a business that will work FOR YOU long term.
We'll structure the crap out of your business, build your client booking ecosystem, & give you somewhere to bring every random business thought so you're never left figuring things out alone again.
Join for $97/month!
You mean to tell me that you’ve consumed SO much business "advice" to the point where nothing seems clear anymore?? And now every strategy sounds important, every task feels urgent, and your business feels harder to run RIGHT NOW, than it did a YEAR ago...??
Oh goodness, I need to sit down for this one...
Okay welllll, this is because your BRAIN is trying to carry your ENTIRE business. Aka YOU are the only system your business has.
So no wonder why every single reminder, decision, & task on your to do list feels too much right now... that's freaking EXHAUSTING...
Everyone on the internet right now is teaching you how to market better. They tell you to perfect your content, make better hooks, write better emails, yadda yadda.
And don't get me wrong, those things absolutely matter.
BUT... no one wants to talk about how to build the BUSINESS those strategies are supposed to fit inside.
So instead of creating STRUCTURE, now you just have a ton of information stuffed in your brain & you're hoping at least one of them is the solution.
Unfortunately, when YOU become the only thing holding everything together... the only way to break that cycle is to structure the crap out of your business.
What actually changes things is finally having a way to make your business MAKE SENSE.
A place to organize your ideas.
Think through decisions.
Build systems that actually last.
And have someone helping you figure out what actually matters right now.
That's exactly why I built the Growth Lab.
This is a business strategy & coaching membership here to be the 2nd brain your business has been missing.
Inside, we structure the crap out of your business FIRST so every new idea, strategy, marketing tactic, client, service, and goal has somewhere to actually go instead of living rent free in your head.
Then I help you make smarter decisions as you grow, so the work you're doing today keeps working for you months (and years) down the road.
Think of it as equal parts business strategy, coaching, systems... and "Hey Kaylie... can I run something (or 12 things) by ya real quick?"
Everyone uses the Growth Lab a little differently, but honestly... that's exactly how I designed it.
Some members mostly use the coaching. Some join in on every group call. Others watch the trainings each month & implement on their own.
There's no "right" way to use it, because every part is designed to help you build a business that makes a heck of a lot more sense.
Learn the 3 part framework: Ecosystems, Operations & Strategy
Learn how to build your business ecosystem so everything has a job, structure your backend so your brain feels lighter, and create a business strategy that gives every decision somewhere to go.
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Monthly training drops on the 1st
Each month, a new training is dropped to help you work on a different phase of building your ecosystem. These are here to take what you're already doing, but give each thing a purpose & an order. You’ll also have access to the past 6 months of trainings.
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2 monthly group coaching calls
If you're more of a "talk it out" kinda person, this is where you'll really get the support you need! You can join as many as you'd like, ask ANY question about your business, & get ideas/opinions from other members. Nothing is off the table!
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Unlimited Q&A coaching (with app access)
Whenever something pops into your brain (whether it's a pricing question, marketing idea, client situation, launch plan, etc.) you've got somewhere to bring it! Use the app to always have help just a message away. I am here to be your coach, strategist & 2nd brain!
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A business strategist helping you not just grow your business, but to build one worth growing in the first place!!
I started my first business in 2018 (a photography biz) and went full time in 2022. It’s officially been 4 years working full time working for myself & now I get to teach you how to make it all make more sense!
Unfortunately while I was building my 1st business, I dropped tens of thousands of dollars on a crap ton of programs. Some were great, but many were bad. Mind you, this was all before AI so yes... I had to actually use my brain for ALL troubleshooting when things went south.
Anywho after years of pulling all nighters & saying "there's just not enough time in the day to get things done..." I decided working 24/7 just ain't my thing. And that's when I created a business ecosystem. Aka, the day my socks were rocked off & my brain could finally cool it.
business owners i've had the honor of helping
years running 2 service based businesses
loaves of bread baked in between strategy calls
books of the bible i've read (I know, i'm a slow reader)
a tiny glimpse at some of the amazing humans who said "heck yes" to building a business that actually makes sense
Before joining the Growth Lab, I had so many questions in my business. Being able to ask literally anything has helped me so much. I’m only a month in and I’ve already gotten so much clarity on things that I’ve been stuck on and feel excited and empowered!
Kaylie is a wealth of knowledge and she KNOWS her stuff. She goes so in depth in her responses and has so many ideas and genuinely wants to help.
I can tell this community is truly a community. If you join the calls, you get to hear what others are struggling with which makes me feel less alone. We’re all figuring things out!
Her trainings have also been so valuable. There have been marketing strategies that I would never have considered using for my business, but Kaylie makes everything so simplified and easy to digest!
Pinterest Manager & Blogging for Creatives
The Growth Lab has been so SO beneficial for both me and my business!
In the group coaching calls, Kaylie takes time to answer every question (not just a surface answer, like fully brainstorming to make the idea better or help bring it to life).
I’m so grateful to have the ability to talk through thoughts and questions and be met by excitement and full buy-in on what I’m working through.
Kaylie’s excitement is contagious, and it’s easy to see she loves what she does!
Women Led Community Gatherings & Retreats
Kaylie has been so amazing as I work to build my business. I may just be apart of the growth lab but she has gone above AND beyond to help me. From chatting with me in the growth lab, cheering me on through socials, and even sending me helpful tips, videos, and ideas she sees that she thinks could be helpful to me.
She brings so much energy every time and is as excited about my mission and passion as I am (sometimes I think she is more excited than me 😆). If your doing her growth lab make sure to take full advantage of it ask questions on the videos & in the community. Just use it all Kaylie is always so kind, friendly, and excited with every answer and never makes me feel dumb for any of my questions (and trust me I have a LOT).
Also the amount of growth I have already seen on my socials and emails list since joining just a month ago is crazy. I never thought I would have so much interest so early on.
Branding & Illustration Designer
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What should I even focus on right now?
Why does everything in my business low key feel all over the place?
When should I pivot… or be more consistent?
Why does everyone online make this sound easier than it is…?
How do I know what’s worth my time & what’s just a distraction?
Where do I even go if I have a random business question?
These thoughts are common, but ignoring them only makes things worse
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The Growth Lab is not niche specific. We have service providers of all kinds inside like:
Integrative health practitioner
Photographers of all kinds
Estheticians
Virtual assistants
Content strategists
Bookkeeper
Psychiatric care
Funnels & automations agency
Makeup artists
Social media managers
Spa owners
Nutrition & wellness coaches
Photography & videography teams
Brand design & illustrator
Brow lamination artist & educator
Coaches of all kinds
"SUCH a good training!! These examples are super helpful in understanding the concept better! Selling was always something I couldn't wrap my head around but this is super doable & doesn't feel pushy at all"
"I was able to catch up on the June training the other day and now have a good plan for updating my service page(s) leading up to the launch as well. I really appreciated you walking through a good flow + examples!"
"ALSO your website trainings have been so helpful!!! The timing couldn't have been more perfect with updating my services page!"
"I had a discovery call yesterday & was hit by a freight train of nerves.. I went through my notes from your discovery call training & felt so relieved. It turned out to be one of the best calls in a while & she booked!"
I'm serious when I say you can ask ANYTHING. And it's unlimited for a reason. Literally anything you have going on in your business, ask it. As your business strategist, I am here for what you need, when you need it!!
Julie (a business mentor for designers) asked a specific Q here about how to better approach selling her services & organizing everything into a Notion template.
Megan is a bookkeeper & wanted some advice/opinions on how to restructure her services/offers for her clients so she posted her idea looking for input on the best route to go about it.
Raelyn has been building her women's retreat business called Girlhood In The Woods, so she's been using the Q&A coaching thread in the community to help her build out her strategies!
Reilly (a photographer) commented below a training on email marketing looking for more examples to relate to a photography business.
Twice a month we hop on Zoom and work through whatever you've got going on in your business.
Whether you want a second opinion before moving forward, need help untangling something that's not working, or just want to think out loud with someone who's been there... this is your time.
Oh & you get the recordings in case you want to re-watch any!
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What if I don’t have time for this? My life is busy.
That’s exactly who this was built for. These memberships are designed to reduce the amount of mental energy your business takes, not add to it. You’re given a clear structure so this fits into your life & also a 2nd brain to help you make decisions quicker!
I’ve bought courses or programs before and they didn’t work. Why is this different?
Because this isn’t about learning more information. Most business owners already know what to do, they just don’t have a system that connects it all. This is all things business strategy & COACHING!
What level of business experience do I need?
You don’t need to have any specific type of experience. We have members inside who just started their businesses & also some who have been at this for years. Truly, there's no experience required to join.
What if I’m already overwhelmed?
Then this is probably the right time for you to join tbh. The "overwhelm" feeling usually comes from trying to do too much without a system holding everything together. This gives you direction, priorities, and a plan so your brain can actually chillax again like it's 2016.
Can I feel it out first before committing?
Of course, that's why I have the tier 1 level for payment. You get a 7 day $7 trial to see if it's for you before fully committing.
I joined growth lab at the very beginning and have just continually been blown away, month after a month, at the resources Kaylie has created for members! I’m constantly in awe of how much heart and soul she puts into each months education resource and how quick and thorough she is to answer questions we may have.
She is quick to check in on where we’re at and guide us where we want to grow our business! The price that we pay is no where in comparison to what Kaylie invest in each of us!
She doesn’t just send back a quick one to sentence response and hope we figure it out; she really dives into questions we have and finds a way to have tangible resources that we can walk away with! It really has been such a transformative business tool that I can use at my own pace! I really can’t recommend elevated enough!!
Nashville Wedding Photographer
Look, you're talking to someone who spent $6k on a program to learn just ONE topic. Someone who also used to spend 4 figures each month on a business coach of my own. And thank the good Lord above for a free trial when joining other memberships in the past because as soon as I'd join... I'd see that the entire curriculum/slides were written by freaking ChatGPT.
I'm not here to convince you that you need to join if this is not the right space for you. Which is why I like being so transparent in what I do/offer. But I will say this, ya girl has investment PTSD of my own & has made it my very mission to give you an out if it's ever not your vibe anymore (hence why you can cancel whenever you'd like). That's why this is month to month.
But if you're someone who is committed, a hard worker, and eager to implement solid systems into your business... then my guarantee to you is that every ounce of effort you put in, I am going to triple it & then some. I don't take people investing in their businesses lightly.
Look, you're talking to someone who spent $6k on a program to learn just ONE topic. Someone who also used to spend 4 figures each month on a business coach of my own. And thank the good Lord above for a free trial when joining other memberships in the past because as soon as I'd join... I'd see that the entire curriculum/slides were written by freaking ChatGPT.
I'm not here to convince you that you need to join if this is not the right space for you. Which is why I like being so transparent in what I do/offer. But I will say this, ya girl has investment PTSD of my own & has made it my very mission to give you an out if it's ever not your vibe anymore (hence why you can cancel whenever you'd like). That's why this is month to month.
But if you're someone who is committed, a hard worker, and eager to implement solid systems into your business... then my guarantee to you is that every ounce of effort you put in, I am going to triple it & then some. I don't take people investing in their businesses lightly.
One last thing...
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