Did you know that you’re leaving money on the table if you don’t have an effective sales funnel implemented to your marketing strategy?
Creating and implementing a sales funnel is crucial for increasing your client conversion rate, aka closing on more sales. But just because you implement a sales funnel doesn’t mean you’re guaranteed to close on more sales. You have to start from the beginning to truly see results. So let’s dive right into all the details shall we?
A sales funnel is a model, or a map you could say, that paves the path of the buying journey your customers go through. Think brand awareness to actually closing on the sale. And what you do in between those milestones depicts whether or not the buyer decides to purchase from you.
The main purposes of a sales funnel are to increase brand awareness, help your audience understand your brand, engage and educate your potential clients for why YOU have what they NEED, and of course to generate leads.
If you’re walking down the street and some random guy stops you and tries to sell you a $7,000 watch, what are you going to say? Odds are… it’s probably a big fat NO THANK YOU. I mean at least it would be a no from me (more specifically, a Simon Cowell “it’s a no from me”)… Most people aren’t going to invest that much money in a product they know nothing about from a person they know nothing about.
BUT if you’re walking down the street and a random guy stops you to ask you a question such as “would your life be easier if you had more respect from your peers?” This may stop and make you think or even become a bit curious as to why this random person is asking you this.
It’s all about the way you approach people and how you are able to resonate with their pain points.
This is why it’s important to establish a strong sales funnel with proper research done about your ideal clients so you know how to approach them, what they need, and how to nurture them to gain your trust.
The steps to a high converting and effective sales funnel begin with brand awareness, then lead into educating and providing value that addresses a pain point, to backing it up with real testimonials, THEN finally introducing a call to action for how your potential clients can reach a solution to their problems.
Of course there are many examples and ways you can funnel your potential buyers, but the most important things to keep in mind when nurturing them is to make it seamless. The best way (in my opinion) to create an effective funnel is to find ways to relate to your potential clients.4
During the first phase of your funnel, you really want to focus on introducing your brand and what you bring to the table. You can’t expect anyone to buy from you as soon as they hear about you. And in some cases during this phase, most people don’t even know they need what you have yet.
Great examples include stating your brand values, how you help people, and sharing what is special about your specific product or service. Remember, this is the first time some people may be seeing you and your business so be sure to think “what is one thing I want people to remember about what I offer?”
For the second part of the funnel, value is KEY here! This is where you can really let your unique talents and specialties shine bright. Razzle dazzle your potential buyers. Show them how important it is that they listen to you because you can solve their problems.
Now once again, you can’t expect anyone to buy from you yet because this is only the second time they’re hearing about you. Great examples for this part of the nurture sequence is to offer them a resource article that addresses one of their pain points. Remember… PROVIDE. VALUE. Another great example is to share the benefits of what you offer. Why YOU? Why do YOU have something else no one else can offer them?
A very important part that a lot of people overlook (believe it or not) is to show proof that what you are showing is valid. When a buyer is deciding where and how to spend their money (especially if it’s a pretty penny) they want to know that it is going to be worth every penny.
When you go on vacation and you’re trying to decide on a hotel to stay at, what do you do to find out if it would be a good place to stay at? Most likely, read the reviews. So by showing the buyer 5 star reviews throughout their buying journey you’re able to gain their trust even more. Whether you add testimonials on a landing page, in an ad sequence, or in your email list, this is a MUST DO!
Alright! By now your potential clients are probably pretty familiar with you and feel a lot more comfortable with not only understanding what it is you offer, but how you can make their life easier. Pitching with a call to action becomes 10x easier during this phase after all the warming up has been done.
Just like that random guy that stopped you on the side of the road to ask you if you feel like your life would be easier if you had more respect from your peers. He got you thinking “hmm well maybe” but I’m sure you’re thinking “well why are you asking?”
The key here is that he got you THINKING. He was able to bring attention to what he has to offer without you even realizing he’s leading up to selling you a watch. Why is this? Well, it’s simple. It’s because he was able to introduce himself with a question that identified a pain point some people have.
Now that you see the importance of nurturing your potential clients by gaining their trust, you’re able to create an effective sales funnel to increase your client conversion rate. This is because you learned how to gain their trust, implement value, and show them that you truly have the solution(s) to their problem(s).
If you’re looking to learn more specifics about how you can increase your client conversion rates, sign up for free weekly emails full of EXCLUSIVE information & business tips to help you elevate your business to make more and work less!
This article was written by me, Kaylie Miller - the founder & CEO of the Elevated Education Company! I'm a small business coach & educator helping you see your blind spots that are holding you back from reaching your business goals!
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check out more of our exclusive resources that will pave the way for your business's success!
> 5 REASONS WHY YOU SHOULD BE MARKETING WITH PINTEREST TO GROW YOUR SMALL BUSINESS
> HOW TO CREATE AN EFFECTIVE SALES FUNNEL TO BOOK MORE CLIENTS
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