How would you feel if you could wake up & know that no matter what your day looks like, your business is hard at work generating traffic & you don’t have to lift a finger to make that happen?
You might have seen other business owners raving about it, or you may have just heard about it, but if you’re wondering how to use Pinterest to market your business to generate traffic in your sleep, then you’ve come to the right place!
Picture this… Your alarm goes off in the morning and before you even grab your morning coffee, you check your phone to see the best feeling in the world: a steady influx of engagement to your business while you were catching some well-deserved Z’s.
Your content, repurposed & strategically pinned, has become a magnet for your ideal clients. The realness of it all sinks in – you’re not chained to your desk, tirelessly pushing your business up a hill.
Instead, you’ve got traction. Your business has consistent traffic. You get a positive rush knowing that you set your business up for sustainable growth.
That’s the power of having a strong Pinterest marketing strategy!
So how exactly do you get started marketing on Pinterest? Let’s get right into it!
First things first, let’s debunk the myth that successful Pinterest marketing requires endless hours of your precious time. In reality, dedicating just 1-2 hours a month actually yields significant results! Imagine the possibilities when you’re able to focus on growing your business while Pinterest works its magic in the background. Sounds pretty cool, right?
Now, let’s talk about the elephant in the room – the perception that marketing is a time-consuming & daunting task. The truth is, using Pinterest for business marketing is not as hard as it seems. It’s all about understanding the platform and leveraging its features smartly. If you can spare a couple of hours a month, then you’re already on your way to driving traffic effortlessly!
Marketing on Pinterest is all about working smarter, not harder.
This means using a strategy that is rooted in SEO principles, not guesswork. SEO stands for ‘search engine optimization’ which means the process of optimizing your online content so it appears higher in search results. So when your potential clients are browsing Pinterest & go to search for something, your content will pop up by using specific keywords. The goal of SEO is to increase your visibility, attract more organic traffic, and improve your chances of being discovered by a wider audience.
Ask yourself this: How much time and energy have you spent on marketing tactics that led to uncertain results? Shifting to an SEO-based Pinterest strategy ensures that your time spent marketing is intentional and data-driven, leading to sustainable business growth! Meaning you don’t have to be glued to your phone, actively posting 24/7 in order to get somewhere.
Like I said above, Pinterest is THE platform to market on if you truly want to work smarter, not harder. Meaning all those blog posts, in-depth Instagram posts & reels, infographics, TikToks, etc. can ALL be posted to Pinterest without having to change a thing!
Now, think about it. How much time and effort have you spent creating content that’s buried in the depths of your website or social media platforms? Probably a lot, right? Repurposing your existing content allows you to breathe new life into your valuable creations, maximizing their impact without the headache of starting from scratch. This is one of the top reasons why other entrepreneurs rave about using Pinterest for business growth.
Not to mention, the average life span of your content on social media ranges from a few days to a few weeks. BUT with Pinterest, your content never peaks. So the lifespan of your pins have the potential to live as long as weeks, months, and YEARS…
Don’t believe me? Check out some of my own pins that are STILL climbing!
This pin is a graphic I created in Canva to drive traffic to one of my blog posts I wrote on October 20, 2022.
That one pin (in the past 8 months) received a total of 8,820 impressions, 817 pin clicks, 18 saves & 107 website clicks:
And in just the past 30 days, that same pin is STILL climbing (8 months later) and generated 2,300 impressions, 212 pin clicks, 5 saves & 30 website clicks:
How you generate traffic to your business around the clock is by auto-piloting your content. I love using Tailwind to make this happen! With automated pinning tools, you can have 4-7 pins circulating daily, even when you’re not glued to your screen. This consistent presence keeps your brand top-of-mind for your audience, creating a steady flow of traffic without the manual effort.
How much more could you achieve if you didn’t have to ever say “One second, let me post this real quick” again? Automating your pins is what enables you to only spend 1-2 hours a month marketing on Pinterest for your business! This is how you will get to effortlessly generate traffic without the stress of adding one more time consuming thing to do to your plate.
In order to grow on Pinterest, you have to know what works. Since with Pinterest marketing, you post multiple pins a day, as long as you check your analytics at least every 30 days, then you will have anywhere from 120-210 pieces of content to study if you’re posting 4-7 pins a day. This is how you will understand what graphics, photos, fonts, keywords, etc. will perform best so you can focus more on what works best!
This rule applies with any social media or search engine based platform you use for your business, but is especially important with marketing on Pinterest so you can identify which pins drive the most traffic to your business!
But the idea here isn’t just to chase the traffic, but to chase the conversions. We teach you exactly how to create content that converts for Pinterest so your content can not only land in front of those who need it, but convert them from just another follower to a high paying client.
Your time is valuable no matter what kind of business background you come from! If being super glued to your phone to constantly be active to post isn’t your vibe, I am right there with you.
If you’re ready to:
That’s exactly why the Pinterest Powerhouse was created. To teach you how to market effortlessly & generate traffic to your business literally around the clock!
Pinterest isn’t just a traffic driver. It’s your secret weapon to making your business work FOR YOU! You know, so you don’t have to be one of those entrepreneurs that works 24/7 in order to see some cash flow coming in the door.
Learn how to get instant access & get started today!
This article was written by me, Kaylie Miller - the founder & CEO of the Elevated Education Company! I'm a small business coach & educator helping you see your blind spots that are holding you back from reaching your business goals!
> more about kaylie!
check out more of our exclusive resources that will pave the way for your business's success!
> 5 REASONS WHY YOU SHOULD BE MARKETING WITH PINTEREST TO GROW YOUR SMALL BUSINESS
> HOW TO CREATE AN EFFECTIVE SALES FUNNEL TO BOOK MORE CLIENTS
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