What You Actually Need to Know to Market Your Service Based Business

There’s a lot of crooked advice out there when it comes to what you actually need to know to market your service based business successfully… and I’m personally not one for bull crap served on a silver platter nor do I think you should be either.

So if you want to get really freaking good at marketing the services you offer without feeling like every time you open another social media app, you subconsciously get FOMO for someone else’s method of doing things…

Then let me show you the simpler route to marketing your service based business that is backed by decades of data already laid out for you!

So what the heck even matters marketing a service based business?

We’re going to break it down into 2 main categories.

I don’t know about you, but personally I can’t stand overcomplicated trendy marketing tactics and I prefer to keep things simple. There’s just something about keeping the hair on my head vs. wanting to pull out every strand because marketing takes more than it gives. But like I said, that’s just me.

Anywho, we’re going to address the 2 most important ways to simplify marketing while keeping it rooted in data based on principles that make it work. Dang, that was a run on sentence… so in short we are going to make marketing easy while making it WORK for you to bring in clients. That sounds much better.

Now before we get to the good stuff, I wanted to let you know that I also made a YouTube video on this same exact topic. Just in case you prefer learning from video content instead of reading, I will link that for you to watch here: 

And that starts with understanding marketing psychology

I know, I know… this is the nerdy stuff that no one wants to pay attention to… BUT if we’re being honest here, you’ve got 2 options: option #1 is to pay attention to the nerdy stuff and understand how to make this info work for you, or option #2 is to keep ignoring it and have your marketing suck.

Which one sounds better to you? Option #1? Yeah… I had a feeling.

You can’t be good at marketing while being terrible at understanding how the brains work for your consumers/clients. Those 2 things cannot be true at the same time. This is why marketing psychology matters so much for service providers!

And step one to understanding it is to understand who exactly you are marketing to. Well, in short… you’re marketing to humans, right? Right! And although the internet likes to overcomplicate us, we’re actually very simple beings. So let’s take a look at how the human brain works since that’s who we’re marketing to afterall!

People buy for different types of reasons:

• some buy because they trust your reviews and results
• some love your process (maybe how organized & type A you are)
• some love your vibe and feel an emotional connection to you
• while some love you because they crave whatever it is you’ve got going on in your corner of the internet/community

Regardless, people buy for different reasons. And you need to understand those reasons because that’s going to be the middle ground between them hearing about you to wanting to pay their hard earned cash to work with you.

What you need to understand about this is that people buy for different reasons, so you need to (1) understand those reasons, and (2) rotate through how you talk about your services because not everyone slams their credit card down for the same reasons.

This also ties into sales psychology as well, because both these work hand in hand. They’re like two cutie little peas in a pod!

Next you need to understand how to funnel the awareness of your messaging

Funnel the what for the what…? I know, let’s break this one down as well.

Funnel (so to nurture) the awareness (how aware someone is on their problems and the solutions out there for it) of your messaging (what you say in your content) for your target audience (aka who your services are created for).

You might have heard about this in the form of a cold, warm, and hot audiences. This is literally marketing 101: tailoring your messaging according to where people are at in their awareness stage to the problems they have.

But to actually break it down even further, I love to refer to Eugene Schwartz’s 5 stages of awareness.

This concept has been around since 1966, so it ain’t nothing new. And it’s STILL BEING USED today in marketing strategies as we speak!! Mine included!!

This concept is freaking phenomenal! It breaks down how aware someone is to their problems, what kinds of solutions are out there, and what specific products and services exist as solutions. So for service providers, this is game changing to have engraved in your beautiful brain that way you know (1) why your target audience buys into things, but also (2) how to speak to them in your content.

Every time I tell a client about this they say how game changing it’s been because folks it just doesn’t get any clearer than this.

It doesn’t matter if you’re a wedding photographer, a pressure washer, a website designer, a holistic nutritionist, or any other kind of service provider… this funnel will 100% help you simplify your marketing and figure out what actually matters!

Okay now I hope that helped because my sourdough starter is overfilling so I gotta go make some bread with her!!

Until next timeeee xx Kayile