5 Reasons Why You Need Pinterest Marketing to Grow Your Small Business

Have you been contemplating utilizing Pinterest marketing for your small business? Maybe you’ve seen other businesses blow up by using the Pinterest platform or hear about the long list of benefits. Whether you’re new to the Pinterest platform or have some experience, here are 5 reasons you need to be marketing with Pinterest to grow your small business!

1. Pinterest is a search engine

People use Pinterest for 3 main reasons: to find inspiration, to get information, and to help curate an idea.

There are 3 main levels someone may be at when they go to use Pinterest:

1. they are searching for inspiration for an idea they have, but don’t know exactly what that is yet
2. they are searching for information for an idea they have and know they want
3. they are searching for examples and more inspiration that will help them carry out a specific vision

Moral of the story: Pinterest is designed and used as a search engine.

If you come up in the search results when people are searching for something, you have the opportunity to provide value and show to them that you have what they are looking for (more on this later in the post) and with the right Pinterest marketing strategy it is very easy to increase your rank-ability.

2. Pinterest is one of the first places people go to before investing in a product or service

Before you make a decision you normally have an idea for what it is you’re looking for or wanting. Pinterest serves as an outlet for people looking to find inspiration, expand their knowledge, and find resources that will help them curate their vision or determine their buying decision. Lucky for us creative entrepreneurs, Pinterest has innovated digital marketing for small businesses to work in our favor when it comes to reach a larger audience.

For example: before you get your hair dyed you probably have searched for inspiration photos of how you want it to turn out to show your stylist. Or before you plan a wedding you’re probably searching for inspiration photos for how you want it to look. Or before you undergo a renovation or remodeling project you search for inspiration photos of marble countertop options. You get the picture here I think (no pun intended).

So no matter what stage someone is in throughout the buying process, if you are able to show up in front of these potential clients AND (most importantly here) to show them that you have a TON of value to offer, then you my friend just established trust and planted a seed in their brain by marketing on Pinterest.

3. TRAFFIC, TRAFFIC, AND MORE TRAFFIC

Did I mention Pinterest is great for traffic? Okay but seriously. As of March 2022, 431 million people reported using Pinterest. And to add a little more icing to the cake, the platform is known for its high engagement rates from users. And if you know anything about social media marketing for a small business, then you know this is one of the most important things for growing your presence on the internet with any platform.

Pinterest is one of the most effective traffic driving marketing tools for small businesses that is VERY overlooked. The end goal for your business is to increase lead generation and client conversions. Therefore in order to do that, you need to increase your consumer traffic. And Pinterest is the solution to that exact problem. Pinterest is an ASSET to your business because it drives traffic to your website and other platforms which help to increase lead generation.

4. Gaining trust from your potential clients

Now let’s dive deeper into HOW exactly to gain that trust once you’ve shown up in front of these potential client Pinterest users. The most important thing to do is to provide VALUE. Hence the caps lock on that word. You really want to focus on becoming an asset to those who view your content before they even think they want to purchase from you. To do this you’re going to want to provide a solution or answers to their pain points and questions. A great way to do this is to pin a graphic linking to a blog post that will be the answer to their prayers.

If you can provide either information or inspiration or even both (bonus points if you do both), then your viewers will find your content and product/service helpful and fill that gap for what they not only want, but need with marketing Pinterest.

5. Provides INCREDIBLE insights & analytics

A superior tool Pinterest offers is the option to view your account’s analytics. I’m sure you’re thinking “wow… cool… so does every other platform…” BUT those other platforms don’t provide information to the extent that Pinterest does! Real talk here.

Pinterest provides EXACT insights on your audience such as their age, gender, location, and even the device they’re using. This is VERY important information to know when it comes time to run ads and expand your audience reach when marketing for small business. AND of course Pinterest provides detailed analytics on which pins and content of yours performs the best so you can decide what kind of content to post more to reach an even LARGER audience.

To wrap everything up…

 You’re missing out on SO MUCH growth if you’re not marketing with Pinterest for your small business. The platform has become an asset to small business owners for SO many reasons as you can now see why. Pinterest is the gift that keeps on giving when it comes to increasing both lead generation and increased client conversions!

If you’re interested in learning about more tips for Pinterest marketing, don’t forget to sign up for my weekly newsletter below to receive EXCLUSIVE tips & tricks for marketing for a small business!

Curious about how to learn Pinterest marketing?

I created an entire do it yourself Pinterest course that grants you instant access to expert knowledge so you can learn the ins & outs of Pinterest marketing! To learn more about why you should be marketing on Pinterest to grow your small business, explore The Pinterest Powerhouse: the ultimate course to help you master the art of Pinterest marketing!